Search results, with the work behind each number.
The biggest numbers come from six years inside one company, so they show what one team built over time. Every number keeps its company, its period and what I actually did.
Webnus, 2019 to 2025
Webnus is a Toronto company that makes WordPress plugins and themes, best known for Modern Events Calendar. I was their Growth Marketing Lead (SEO & CRO), fully remote on EST hours, and I owned the SEO roadmap end to end.
+562K
organic visits a year
A portfolio of WordPress product sites
Technical audits, Core Web Vitals fixes, and the content rebuilt into topic clusters across the portfolio.
+300%
non-branded keyword rankings
The same portfolio
Crawl and indexing problems came first. Then schema went onto the key page templates, once, so every page built on them carried it.
150%
ROAS on Google Ads, with a 30% conversion-rate lift
A $6,000/month account, run end to end
Landing pages matched to the search intent behind each ad group, then CRO on those pages. Paid and organic sat with one person, so each learned from the other.
−30%
stakeholder meeting time
KPI reporting in Looker Studio
I built AI-assisted reporting on top of Looker Studio, with ChatGPT, Gemini and a set of prompts. Meetings got shorter and the data got more accurate.
A dental clinic in Bali, 2026
The clinic had two audiences at once: patients who live nearby, and people flying in for treatment.
+30%
organic visibility
Independent consulting, local and international patients
Core Web Vitals fixes, schema, entity coverage, and topic-cluster content written for both audiences.
The clinic’s name stays private. I can walk you through the work on a call.
Shatel and Namava, 2015 to 2018
Before SEO was my job title, content was. Shatel is Iran’s largest private ISP, and Namava is its streaming platform.
2M+
users served by the content strategy
Shatel, Content Strategy Manager
Content tied to acquisition and retention goals, plus content operations for Namava's millions of daily users.
−40%
support tickets
A self-service knowledge base
Customers found the answer before they opened a ticket. It's the same job as answer-first content today, for a different reader.
How to check them
Pick any number here and ask me about it. I’ll walk you through how it happened, including what didn’t work.
For a reference, you can talk to the person I reported to at Webnus for six years. Ask for the introduction and I’ll set it up.
Hiring for AI search? Let’s talk.
Email me the job description, or book thirty minutes now. You’ll hear back within one working day.